![]() ![]() After the idea generation, ideas get voted off the island or placed on the coastline if room is divided. Ideas are written on stickies and placed on an island. Survivor Island is a technique for winnowing out a large number of features or attributes. “If Best Buy were a person, what kind of person would they be? What would their hair be like? Their clothing?ĥ. For a new kind of yoga mat, Steve asked participants what celebrity the yoga mat would be. Personification or anthropomorphism to link brands or products to characters of people or to famous people. “If Bernie & Phyl’s were a car, what kind of car would it be?”Ħ. Brand analogies prompting associations of established brands across different categories. What are the people doing? What do they look like?” It’s a way to creatively personify brands.ħ. The moderator describes scenes using metaphor, from opening doors to mansions symbolizing brands to interplanetary travel to planets represent brands. Guided fantasies are ideal for branding research. Role-playing has participants act out different roles: clerk and customer, friends chatting about new product or service, strangers in front of a new store, etc.Ĩ. ![]() Respondents fill in the blank, even fill in the speakers’ expressions in a cartoon.ĩ. They leave just enough to the imagination. Talk balloons (cartoons of people talking) are ideal for concept testing and branding. Good projective techniques can generate the deepest insights of a qualitative project.ġ0. Projective techniques are fun little games of exercises played with focus-group participants to uncover deeper feelings and perceptions. ![]() defines an “aha moment” as “a point in time, event, or experience when one has a sudden insight or realization” (from definition). My lawyers demand a recount.Steve Kalter of Acumen Marketing Research, Inc. Sack, who creates his works electronically, said he intends to use the $2,500 award proceed for a new iPad.īolling responded to news of his honorable mention in an email: “I do not concede, and in fact I claim victory. The judges were Matson, Triolo, Charles Self and Kevin Goldberg. ![]() The Berryman award was created by in 1989 by Florence Berryman, former art critic of The Washington Star, in memory of her late father and brother, both Pulitzer Prize-winning cartoonists. Judge Robert (R.J.) Matson, last year’s Berryman winner, praised Sack both for his superior drawing skills and his “sharp, tight gags with strong visual punch.” Judge Julie Triolo said, “He takes very grave situations and delivers a crispness and clarity that enables the reader an immediate ‘aha’ moment.” Sack claimed the Berryman Award in 2006 and went on to win the Pulitzer Prize in 2013. His work included a dark interpretation of President Donald Trump’s America in the style of the famed children’s book writer Richard Scarry. Ruben Bolling, who draws the weekly comic strip “Tom the Dancing Bug,” won honorable mention. The winning cartoons offered indelible visual commentary on the COVID-19 pandemic, the fallout from George Floyd’s murder, the late Supreme Court Justice Ruth Bader Ginsburg, and the U.S. Berryman Award from the National Press Foundation. Steve Sack, longtime editorial cartoonist for the Minneapolis Star-Tribune, has won the 2020 Clifford K. ![]()
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